| Term | Description |
| Campaign | A Mass Text Message to multiple opted-in subscribers of a store. |
| Carrier(s) | The US mobile telecommunications companies like Sprint, AT&T, Verizon and T-Mobile. | Customer | An opted-in mobile subscriber to a store. | Double Opt-in (2 Step Opt-in) | Sometimes referred to as two step opt-in, this opt-in method requires the consent of the mobile subscriber who will receive and opt-in request. Before any additional messages can be sent, the mobile subscriber must reply YES to the opt-in request. It is generally required for non-handset initiated opt-ins such as from a web form or phone call. The SMS API will automatically deliver the opt-in request template and opt-in confirmation template if the user responds YES to the request. | Long Code | A 10 digit telephone number that can be used solely for sending and receiving text messages. They are unreliable for text programs that send more than 200 messages per month. | Marketing Short Code (Opt-in, Responder Short Code) | The short code the CRM Text SMS API uses to accept handset initiated opt-in and responder keywords. Keywords recognized by our system will generate the response created by the developer. It IS NOT used for 2 way communication between the opted-in subscriber and the store. | MMS | Multimedia Messaging Service. A text message with media inserted within. | Mobile Subscriber | The mobile subscriber is a person with a unique mobile phone number. | Opt-in Keyword | When initiated by the mobile subscriber the opt-in keyword opts them into a store for further SMS communication. It uses the single opt-in process. The CRM Text SMS API assigns a dedicated short code to that customer’s mobile number to which they will always communicate with that store through the life of their opt-in. | Opted-In | A mobile subscriber who is opted-out from your store and cannot receive any messages other than the opt-in request. The SMS API will automatically deliver the opt-out confirmation template. | Opted-Out | A mobile subscriber who is opted-out from your store and cannot receive any messages other than the opt-in request. The SMS API will automatically deliver the opt-in confirmation template. | Pending | A mobile subscriber who has received the opt-in request message but has not responded YES. Until the subscriber responds YES no text messages can be delivered to them. | Primary Store Keyword | When creating a store in the CRM Text SMS API a keyword is required. This keyword is treated as an opt-in keyword. It cannot be changed or edited without contacting support@crmtext.com. It is also the keyword that is assigned to the auth string when administering the store. | Responder Keyword | When initiated by the mobile subscriber the responder keyword will respond with only one text message. The mobile subscriber will not be opted-in and no further message can be sent except for the opt-in request or confirmation. It is usually used for promotions or general information. You can use internal responder keywords within your application after the mobile subscriber is opted-in. More on that here. | Short Code | A 5 or 6 digit number that allows a text message to communicate with a software application. Short codes allow for higher bandwidth delivery of messages and are great for high volume. They are also known as “short numbers.”. | Single Opt-In | Used when the mobile subscriber initiates and opt-in keyword to 444999 from their mobile device. This opt-in method does not require any additional actions by the mobile subscriber. The mobile subscriber receives a confirmation that they have opted-in to the store and the store can now communicate freely with that subscriber. The SMS API automates this process and delivers the opt-in confirmation template. | SMS | “Short Message Service.” A text message. "Just text me dude!" That notification your parents get on their phones more often because you don't call anymore. | Store | Sometimes referred to as sub-accounts or child accounts, the store is basically a bucket to house opted-in customers in. It allows the CRM Text Solutions Short Code API to properly route text messages to and from the store. | Sub-Account (Child Account) | A store created under your Client Account that is administered by you. The Sub-Account allows the CRM Text SMS API to properly route messages to and from the store. | VMS | Video Messaging Service. This term is unique to CRM Text Solutions to identify an MMS that contains a video. |
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